Gucci's Bloom

Gucci’s Heart of Eden

Gucci’s Bloom evokes the ambiance of a lush, idyllic garden. And much like the resurgence of the great House itself (under the watchful eye of Alessandro Michele since 2015), Gucci’s floral fragrance is both classically elegant and subversively provocative, redefining what makes a floral fragrance, well, floral.

Gucci Bloom is a nod to Gucci’s days of pure quality. The opening is lovely — a vivid view of leafy greens enclosing stalks of velvety jasmine, hidden but still subtly fragrant. Soon, you discover the fragrance’s true essence — middle notes that encompass a fierce floral heart. Jasmine explicitly introduces itself yet again, this time with greater force and vigor. Heady tuberose notes cut right through with a rich, waxy, and simply delightful scent. Plus, contributions from a flower native to South India known as Rangoon creeper, with bold, sweet overtones. Finally, the fragrance dries down to a powdery note, signaling a refined close to this floral scent.

Gucci Bloom’s notes may read as overly floral on paper, but they are in no way overpowering. In fact, we love how light and subtle the floral notes here are. The floral bouquet comes through with a wispy, breezy quality. It’s a smooth blend that allows each ingredient to showcase its own unique facets.

And allow us to say, Gucci Bloom is realistic. Wearing Bloom smells like you’re wearing actual flowers. And sure, we hear lots of talk about fancy floral touches in this and that, but when it comes to Bloom, it’s the real thing. Everything is fresh, au naturel, with just the right amount of sweetness and green. The absence of synthetic scents, or any hints of human interference at all, makes this a very delectable scent. And one that we certainly won’t mind having.

Gucci Bloom is the first in a fantastic floral collection of scents. Each fragrance offers something truly distinctive. There’s the original Gucci Bloom perfume (the inspiration for our dupe, Floral Honeysuckle), which also comes in a three-piece gift set comprising a bottle of Gucci Bloom Eau de Parfum, rollerball, and body lotion. A spate of delightful flankers follows, including Gucci Bloom Acqua Di Fiori Eau de Toilette, Bloom Ambrosia Di Fiori Eau de Parfum, Bloom Profumo Di Fiori, and Bloom Nettare Di Fiori Eau de Parfum, which is undoubtedly the heaviest scent of the lot.

Gucci’s beloved floral fragrance is all we’re looking for in a bottle of elegant, feminine perfume. For the same amounts of freshness and juicy greens, take a gander at Dossier’s Floral Honeysuckle. Our Gucci Bloom dupe embodies a similar softness you would expect from something so floral. You’ll find a familiar opening of lush green notes, complemented by notes of white flowers that glow under the warmth of evening musk.