Fruity notes are used often in modern perfumery in order to bring color and pep to a fragrance.
Fruity notes most used in perfumery are apple, plum, peach, pear, berries, lychee, and pineapple. They are often associated with floral or oriental notes in feminine perfumes, such as in Fruity Magnolia (inspired by Versace’s Bright Crystal).
Modern men's perfumery also uses fruity notes when paired with aromatic or woody notes. For instance, Woody Green Apple (inspired by Paco Rabanne’s One Million) does with this the fruity notes of green apple.