Delicious and intoxicating, strawberries smell like luscious, sun-warmed ripe fruit. Sweet and fresh, strawberries in perfumery can range from pleasantly fruity and slightly green to juicy, lush, and even bubblegum-like. They’re used in almost everything, including soap, body sprays, body creams, and colognes. Having a fresh strawberry smell all around you feels terrific and can quickly become quite addictive!
Strawberry is used in a wide variety of more feminine, playful fragrances. It pairs really well with berries, sweet floral notes, as well as sweet gourmand notes like caramel and vanilla.
In perfumery, the strawberry note is part of the fruity fragrance family. It shares the space with notes like coconut, melon, pineapple, pear, berries, and other fruits. These notes add an original, modern, fresh touch (it was previously unthinkable to mix perfumes with fruits!), often at the top or heart of a fragrance. You can find fruity notes in aromatics, florals, and oriental blends.